Movement based training spaces have drastically altered the landscape of the fitness industry. From the unprecedented growth of boutique studios, to big box club chains seeking to replicate that “Experience” within their respective facilities, and everywhere in between — owners and operators are devoting tremendous resources to create fun, profitable, and sustainable training experiences. Unfortunately, many are incorporating a basic strategy of “build it, and they will come,” without sufficient thought and planning to ensuring that ALL “needs or desires are being met.”